Ayanna Fernandez

Multi-Dimensional Creative. Expertise spans creative advertising, photography and editing, Adobe Creative Suite, printmaking and production, social media marketing, strategic thinking, and visual communications.

Baggu

Concept email newsletter for Baggu highlighting the eco-friendly Standard Baggu and trend-forward Gen-Z appeal.

Sport Clips

Mock campaign for Sport Clips positioning the brand as a low pressure, familiar environment- where the MVP experience (as highlighted in their services) is tailored to look and feel like anyone.

Unwound

Mock album cover redesign for the post-hardcore band Unwound's 1996 album, Repetition.

Worthen

The Worthen Furniture Campaign was developed by Thornbloom Agency, a mock advertising team, with contributions from Samantha Hall, Nick Popeck, Kobi McCray, Savannah Wilson, and Ayanna Fernandez. While the campaign was a collaborative effort, Ayanna's primary role focused on the concept design and creation of the Lookbook.

Winning campaign of capstone class competition.

Scoop

Mock campaign for Scoop Ice Cream. Reframing Scoop as the pause to savor life’s current moments before letting go and moving forward.

Cibo Matto

Mock tour campaign for alternative rock duo Cibo Matto, and the release of their 1996 album, Viva! La Woman.

Facebook Dating

The Facebook Dating Campaign was developed with contributions from Samantha Hall, Meagan Hamilton, and Ayanna Fernandez. While the campaign was a collaborative eﬀort, Ayanna's primary role focused on conceptualizing the Speed Dating Pop-Up, including its structure and visual design.

Pods

Virginia Capital Trail

The Virginia Capital Trail Campaign was developed by Thornbloom Agency, a mock advertising team, with contributions from Samantha Hall, Nick Popeck, Kobi McCray, Savannah Wilson, and Ayanna Fernandez. While the campaign was a collaborative eﬀort, Ayanna's primary role focused on the concept design and creation of a Daybreak Detour Zine- tailored towards Gen-Z and inspired by a rising interest in print media, to encourage more young people to get outside.

Winning campaign of capstone class competition.

Sotheby's

Developed and Created an Instagram editorial template for features across the feed.

Black Creative Magazine

Instagram story series featuring informative Black history daily for the month of February.

Maybe Some Other Time

"MAYBE SOME OTHER TIME" follows a collection of 35mm film photos from the Fall of 2023, developed, and risograph printed into an 18 pg. photo zine.

unmade bed.

"unmade bed." follows a collection of 35mm film photos capturing people and their living spaces, exploring the relationship between identity and environment. Developed and risograph printed into a 32 pg. photo book.